Mediavania
Game Development
You Can’t Shadow Drop a Delay
Spawn Point Marketing by Jay Rooney-August 3, 2026
What Amazon's Tomb Raider Gaffe Can Teach Indies About How NOT to Announce a Delay
Writer
JR
Jay Rooney
23 indexed pieces
Game Development
Support or Sequel?
Spawn Point Marketing by Jay Rooney-July 27, 2026
Four Tests for Deciding Where Your Next Dev Month Goes
Industry
Slop, Please: Your Prose Is NOT in Order
Game & Word by Jay Rooney-July 25, 2026
OR: Against Pangram scans, virtue signaling, moral cosplaying, moral panicking, witch hunts, and Substack deputizing the witch hunters.
Game Development
We Have Hit "Peak Roguelite"
Spawn Point Marketing by Jay Rooney-July 23, 2026
A field note on what "Roguelite Fatigue" says about genre saturation, product-market fit, and why a proven formula is not the same as a safe bet
Game Development
The Hard Reset
Spawn Point Marketing by Jay Rooney-July 9, 2026
Xbox's Brutal Layoffs Were the Entirely Predictable Endpoint of Microsoft's Many Strategic Missteps
Game Development
When Everyone Does a Little Marketing, Nobody Does Effective Marketing
Spawn Point Marketing by Jay Rooney-May 18, 2026
Ready Check #4: The Launch Readiness Series
Game Development
All Killer, All Filler
Spawn Point Marketing by Jay Rooney-May 13, 2026
Mixtape's Press Problem: When Polish Becomes a Liability
PC Gaming
Time on Steam Isn’t the Same as Marketing on Steam
Spawn Point Marketing by Jay Rooney-May 11, 2026
Ready Check #3: The Launch Readiness Series
Game Development
The Scorecard, Explained: Why These Six Categories and Why These Weights
Spawn Point Marketing by Jay Rooney-May 4, 2026
Ready Check #2: The Launch Readiness Series
Industry
Squid Pro Quo
Game & Word by Jay Rooney-May 3, 2026
The Eldritch Economy of Worshipping Things That Hate You
Game Development
Early Marketing IS Game Development
Spawn Point Marketing by Jay Rooney-April 29, 2026
How Pizza Tower found its groove and its players.
Game Development
Why Most Game Launches Fail Before the First Trailer Drops
Spawn Point Marketing by Jay Rooney-April 27, 2026
Ready Check #1: The Launch Readiness Series
Game Development
Why Eastern Studios Are Eating Western AAA’s Lunch
Spawn Point Marketing by Jay Rooney-April 20, 2026
And what the indies watching from the sidelines can learn from it all
Industry
My Latest: On Crimson Desert vs. The Gaming Press
Game & Word by Jay Rooney-April 7, 2026
An update, a cross-post, and a promise
Industry
BONUS QUEST: The Banned Bible Book That “They” Don’t Want You to Play
Game & Word by Jay Rooney-February 2, 2026
The Book of Enoch, Heaven’s System Failure, and the Video Games That Keep Repeating the Crime
Industry
Theater Kid Surrealism, With the Parking Brake On
Game & Word by Jay Rooney-January 16, 2026
A Game & Word Review of "Kentucky Route Zero"
Industry
Player Select: Volume 6 Topic Finalists (Pick One!)
Game & Word by Jay Rooney-December 31, 2025
Help Me Choose a Theme for Volume 6!
AI & Gaming
I Hope Divinity Uses Even More AI
Game & Word by Jay Rooney-December 19, 2025
AI in Game Development Is Good, Actually
Industry
BONUS: One Deck to Rule Them All
Game & Word by Jay Rooney-November 27, 2025
How the Rider-Waite-Smith Tarot Deck Changed Everything
Industry
Bonus: The Fractured Pantheon
Game & Word by Jay Rooney-October 28, 2025
Elden Ring NPCs Living in Quantum Superposition
Industry
The Next Gaming-Related Moral Panic
Game & Word by Jay Rooney-September 22, 2025
It's brewing as we speak
Industry
BONUS: Mooning the Priesthood
Game & Word by Jay Rooney-August 29, 2025
Lunar Ladies and Nighttime Nonsense in Elden Ring