Publication
Godot costs nothing, answers to no shareholder and now powers nearly half the games at the world’s biggest game jam. But the games making real money still mostly run on Unity and Unreal, and console
The autumn I forecast has arrived. Here is the scorecard, and why the calendar was the wrong instrument all along.
Netflix, Amazon and Microsoft all reached the same conclusion this summer. Games are becoming programming.
Consumer preference explains ten years of data. It doesn’t explain why Sony chose zero instead of gradual, a gap two analysts working from opposite directions have already closed.
Half the revenue comes from one in twenty of the people, and nobody has made the industry explain it.
One was an accident. One was a plan. Both are still working.
They measured the same finished year and landed $4.6 billion apart. If you underwrote, allocated, or greenlit against platform revenue in the last twelve months, you picked one of them without knowing
Why A Decade Of Extraction Made Chinese Players The Most Premium-Friendly Audience On Steam
Sega cancelled an $882 million future in the same year it turned nine birthdays into a business unit. That is not a coincidence. That is the plan.
Slay the Spire 2, Megabonk, and 33 Immortals aren’t survivors of a graveyard that doesn’t exist yet. They’re proof the mechanism is already running. A structural read on what mid-2026 data already con
Iron Nest shipped with zero AI, Dragon Snacks put its AI in the build pipeline, and Valve’s own policy already explains why both of them won
The largest Next Fest ever ran 8,682 games. A quarter of the field disclosed AI use; one cracked the top ten. The winners entered with communities already built. The October clock is running.
The first 60 seconds in a game are the most critical experience for a player. Capturing their attention within this time is the difference between a good and bad game
You Weren't Watching Microdrama. The Audience Deciding Your Steam Launch Was.
The Industry Spent Summer Fest Wishlisting Dads. An Australian Studio with 18mn YouTube subscriber is Building for the Ten-Year-Olds Whose Taste Is Hardening Right Now.
The China Multiplier, and the studios already winning while Western publishers monitor the market
Live service spent four years turning its own label into a warning. Cozy is on the same arc, four years behind.
421 million views on a pilot. $1.7 million on a Kickstarter (fourth biggest in comics history). Netflix and Amazon distribution in 240 countries. Disney’s most acclaimed showrunner of the last decade
Push-marketing just cost Sony a billion dollars at Bungie. Three other engines are running the games that actually launched in 2026. Here's how to tell which one your studio is on.
AI didn't create your studio's biggest problem. It's about to reveal it.
Dead as Disco’s zero-budget playbook, the Next Fest studios that took it further, and the three questions every indie founder needs to answer before launch day.
Disney isn’t buying Epic for Fortnite. It’s buying the operating system it’s already built on.
What to Automate Without Guilt, What to Augment Carefully, and What to Protect Regardless of the Cost Savings.
What communities actually punish when AI assets ship without disclosure
$92M before the discounts started, one third of sales from China, and four AI controversies that couldn’t stop $500M. Here's what the numbers actually prove.
The pro-AI crowd coined it as an insult. The games industry is about to find out why that backfired.
How a Small French Studio Built 536,000 Wishlists Before the Game Was Finished
3,500 demos, a gameable metric, and why community health is the only number that can't be manufactured
Ramadan, gaming, and why the industry keeps is slowly catching up to the biggest synchronized audience on earth
Over-hubification, the living room, and why the hub has to be unbuilt before it can be rebuilt
Why I work in emerging markets, and why I’m never going to stop
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